When you do this, you get a “significant share of page” for a few moments for new followers to notice you and hopefully start following you. I have also found that it is better to tweet three or four tweets/Instagram messages at a time. Remember that your messages are reaching a global audience and time zones need to be factored in. I found that my Tweets/Instagram messages are read, retweeted, liked or favourited in the mornings at around 7 am, in the late morning around 12 noon and in the evening around 7 pm.
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Therefore, based on your own trial and error, you will be able to understand the best time that your communication is read. Your followers must feel that they are connected with you. It is important for people who read your Twitter/Instagram feed to see you regularly to stay connected. If you don’t like someone else’s communication, “unfollow” the person instead of reacting on an open platform. The life of each message is a few seconds given the speed at which messages are being sent out by others – therefore, don’t hesitate to repeat your message again and again because your audience may have missed out your communication.Īvoid using foul language and stay away from controversy. Once you have your data base ready, communicating becomes easy and you have a lot to speak about! Keep making a note of your thoughts so that you don’t forget these. It would help to create a data base of what you want to say on your selected subject(s). Once you start to “speak” on this medium, you will be surprised at how soon you run out of things to say. Remember that while it is very easy to follow you, it is equally easy to unfollow you.ĩth October, 2022 Build A Database Of What You Want To Say Quoting today’s breaking news is not necessarily a great idea to start with.įollowers will “follow” you but your challenge will be retaining your followers. What you say is important for your large base of followers on Twitter or Instagram – talk of interesting things to your potential followers. If you decide to tweet on any subject, remember that you must have enough to say and say it with confidence and credibility. Decide The Subject You Wish To Tweet/Instagram About It is definitely worth your while to visit some of these sites to understand the social media analytics that is available for free. There are many sites that will help you to understand your followers and unfollowers. The first step is to set up your account with a carefully selected photograph and background and establish your own security norms on every platform. Everyone has a lot to say to a select group of people so how will they get heard in all the noise and the clutter where millions are expressing their opinions every nanosecond?
In addition, there is, of course, LinkedIn which is now gaining a lot of traction amongst the professionals.Īnd then there are the blogs. The fastest growing segment on Facebook is the forty-plus generation as the young move to more exciting platforms.
Instagram is an incredible platform for photographs and Boomerang is for GIF files.
Once you are able to communicate in the restricted word limit, you will realise how cogent and pithy your communication can become. It is very easy to start tweeting but it is a challenge to keep your message limited to only 140 characters. Twitter is an easy yet very complex medium to work with.
The medium of communication is the only change that is taking place in the brave new world of social media. Businesses are setting aside separate marketing budgets and looking for young “experts” for this new medium of communication.Īnd yet the time honoured principles of marketing remain unchanged – if you have a good, credible message, you will be noticed and if your product or service fulfills a needed or perceived demand at an acceptable price, you will get customers.
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